6/1/2023 0 Comments Terraria banner effect![]() South Korea, the Philippines, and other emerging countries have increased their revenue metrics on Rewarded Ads & Interstitials.Japan and Germany show fluctuations in eCPM values throughout the year. For rewarded ads, US and Canada have the highest eCPM in January, March, and December.Privacy changes & restrictions to data granularity have caused a notable impact on the ARPU in recent years.With less purchasing power, users may interact more with rewarded ads. Inflation has risen across global markets.No fortune teller can promise cash in this economy, but if there was ever a time to try a new ad format, geo, or audience segments, if you have not already, now is the time.ĥ Key findings from our mobile eCPM report 2023 We found that by getting seasonality right, apps and games can easily make up to a 20% increase,” says Tanya Moroz, General Manager of mediation at Appodeal Stack. To keep the momentum publishers need enough flexibility to target different markets, including abilities to test new hypotheses quickly, add or remove ad networks and hop on the opportunities that short-term bring the best value. ![]() “The biggest takeaway is that leveraging seasonality is a powerful tactic to grow your revenue. Get valuable insights into all countries of the world, giving a special focus on the top 18 countries for mature and emerging markets. The recently released yearly mobile eCPM report provides new eCPM data on rewarded videos, interstitials, and banner ads on both iOS & Android platforms. New research from the growth platform for mobile app and game studios Appodeal shows some of the most relevant trends for mobile app publishers and advertisers for 2023.
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